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This web site akberopticalburlington.com had the following in the homepage, "We are committed to meeting the challenges and needs of our customers." We noticed that the webpage stated " We also strive to provide a high level of service and satisfaction." It also said " We know that the only way to do work is to do it right the first time! Quality Service since 1985, in the Appleby Mall. Solar Shields - Chains - Cords. Eye Exams Available On Premise. Direct Billing to most insurance companies. Check out our Articles as seen in the Burlington Post." The header had Sunglasses as the highest ranking optimized keyword. It is followed by Glasses, Contacts, and Eyewear which isn't as ranked as highly as Sunglasses. The next words akberopticalburlington.com used was Vision. DotNetNuke was included but could not be understood by search parsers.